If you are a seller in India and want to grow exponentially, you have surely had thoughts to scale your business globally. But it hasn’t happened yet, because of doubts, confusion and many ‘hows’ around going about it.
This blogpost is a guide that will not only help beginners with their export business but also with clear and easy steps that can be started right away.
Introduction
Starting an export business often begins with this thought: “Can my products sell beyond India?”
For many first-time exporters and growing businesses, the answer is yes, but the path forward can feel unclear. Questions around logistics, sizing up international demand, managing payments, and handling compliance can slow things down before you even begin.
This is where a program like Amazon Global Selling (AGS) can help. It is an e-commerce exports program that enables Indian sellers to build global businesses by providing access to international marketplaces along with integrated solutions across logistics, payments, compliance, and growth tools.
What AGS Is and How It Works for your Export Business
Most sellers struggle with managing too many moving parts in an export business. Different partners for shipping, separate systems for payments, and unclear compliance requirements can make exporting feel fragmented.
AGS brings these pieces together into one system.
Instead of coordinating across multiple vendors, you:
- List products
- Manage orders
- Track shipments
- Handle customer interactions
And all of it in one place.
How Can You Begin Exporting with AGS
For first-time exporters, getting started with an export business is often delayed because the first step feels unclear.
With AGS, the process is broken down into three simple steps:
Step 1: Register to export
Choose any or all the 18 global marketplaces you want to export to. Register by submitting your identity proof, address proof and credit or debit card (international transactions enabled).
Step 2: List Your Products
Once registered, list your products on Amazon marketplaces. Use the latest tools and expert services to make your listings more visible to customers.
Step 3: Ship and Deliver Globally
Choose to manage your own logistics or get expert support from Amazon to store, pack, ship and deliver internationally with Fulfillment by Amazon (FBA).
Ready to take the first step?
If exporting has been on your mind, you can start small and scale as you learn. Register Now to start selling globally.
Tools Available to you the exporter
1. Visibility in New Markets
In a new country, customers don’t know your brand yet.
What changes with AGS:
Advertising tools help your products appear in relevant searches. As a result, your products are seen by shoppers already looking for similar items.
To increase visibility and sales on international marketplaces, Amazon offers advertising where exporters can run sponsored ads, sponsored brands and display ads.
2. Managing Logistics
Shipping internationally can feel complicated since packaging, delivery timelines, and returns all add uncertainty.
What changes with AGS:
With Fulfillment by Amazon (FBA), Amazon stores, packs, and ships your products. This ensures that the orders are delivered reliably, and returns are handled without extra effort from you.
You can ship directly to customers using your own logistics service through Merchant Fulfilled Network (MFN). If you opt for Fulfillment by Amazon (FBA), you store your products in Amazon global FCs, while Amazon picks, packs, ships orders and provides customer service.
3. Handling Compliance
Export documentation and regulations can be difficult to navigate alone.
What changes with AGS:
You get support to understand and manage compliance requirements. Hence, fewer delays and fewer errors in the export process.
Get guidance on documents required for registration, product, shipping, tax and payment reconciliation with Amazon Export Navigator.
4. Support All the Way
Exporting for the first time comes with constant questions and not having answers can slow progress.
What changes with AGS:
You get access to:
- Online guides and webinars
- Workshops and training sessions
- Ongoing seller support
Attend webinars, events and watch training videos to optimize your exports business that help you no matter where you are in your seller journey.
5. Ease of Payments with AGS
Managing international payments can feel uncertain, example – when will you get paid, and how do you track it?
What changes with AGS:
You can:
- Receive payments directly in INR
- Track earnings through a dashboard
- View clear transaction details
Why Amazon Global Selling is the right choice
Amazon Global Selling enables Indian sellers to build global businesses by providing access to international marketplaces along with integrated solutions across logistics, payments, compliance, and growth tools.
Through access to 18+ international Amazon marketplaces, Amazon Global Selling has enabled over 200,000 Indian exporters to sell more than 750 million Made-in-India products worldwide and achieve over $20 billion in cumulative e-commerce exports between 2015 and 2025.
Conclusion
Every exporter starts with uncertainty, especially about processes, markets, and outcomes. What makes the difference is having a system that helps you move forward step by step.
Amazon Global Selling (AGS) simplifies exporting by bringing together onboarding, logistics, payments, and support into one ecosystem. Instead of figuring everything out on your own, you get a clear path to start, operate, and grow your export business.
Take your business global today
Start with one product, one market, and build from there. Learn More to explore the opportunity:
With Amazon Global Selling, you can now export via e-commerce and reach hundreds of millions of customers shopping on Amazon globally.
Frequently Asked Questions (FAQs)
- What is Amazon Global Selling?
Amazon Global Selling is an e-commerce exports program that enables Indian exporters like you to register and sell on 18 Amazon global marketplaces in North America (the US, Canada, and Mexico), Europe (Spain, France, Italy, Germany, Sweden, the Netherlands, Poland, and the UK), Middle East (the UAE, Turkey, and Saudi Arabia), and Asia-Pacific (Japan, Singapore, and Australia). All you have to do is register your business with Amazon Global Selling by sharing a few KYC documents and a debit or credit card (international transactions enabled). Once registered, you can list your products on any of the global marketplaces and start exporting.
- What documents do I need to register with Amazon Global Selling?
To register with Amazon Global Selling, you need:
- Email address and mobile number
- ID proof (Aadhaar, passport, or driving license)
- Credit or debit card (international transactions enabled)
- Business address proof (bank or credit card statement)
- How can I start selling internationally on Amazon global marketplaces?
You can export from India easily with Amazon Global Selling. All you have to do is:
- Select the product you want to sell and the marketplace you want to sell in
- Register with Amazon Global Selling
- List your products on Amazon global marketplaces
- Ship your products either by yourself through Merchant Fulfilled Network (MFN) or Fulfillment by Amazon (FBA) where Amazon handles shipping for you.
- What kind of support can I expect once I register with Amazon Global Selling?
Amazon provides support with:
- Export Navigator: End-to-end guidance on requirements for export registration, product, tax, and shipping documentation, and payment reconciliation.
- Fulfillment by Amazon (FBA): Enables Indian exporters to outsource order fulfillment to Amazon including packing, storage, delivery, and returns.
- Amazon Global Selling SEND: A cross-border shipping solution that enables FBA sellers to ship their products from India to Amazon fulfillment centers globally.
- Amazon Service Provider Network (SPN): Our network of third-party service providers, who help exporters with everything from listing and imaging to advertising on Amazon.
- Payments credited to your bank account in INR or international currency, as per your preference.